KEYNOTE

Paul Dolan, Former President of Fetzer Vineyards.

Open Plenary - Wednesday November 10, 8:00a.m. - 9:30a.m.

Paul Dolan's life changed with one taste of a grape. An early morning walk through a vineyard in 1987, tasting the soon-to-be picked grapes: Paul was astonished at the difference in flavor between a test block of organically farmed Sauvignon Blanc and the same grape variety conventionally farmed next door.

Wine runs in Paul Dolan's blood. He is a fourth-generation winemaker, descended on his mother's side from winemakers at the original Italian-Swiss Colony, and on his father's side from the winemaking Concannon family. His children, now in business with him, add a fifth generation to this winegrowing family.

In his book, True To Our Roots: Fermenting A Business Revolution, Paul shares his ideas about how to succeed with a "triple bottom line" – balancing environmental, economic and social equity needs to achieve success. During his 27 years at Fetzer Vineyards in California's Mendocino County, Paul put the triple bottom line into daily use. Evaluating winegrowing and business practices this way helped make Fetzer Vineyards one of world's largest and most successful wine companies.

"I see the world in transition," says Paul, "From a traditional to a sustainable approach to business. I want to help make a world that works for everyone, and I believe that business, approached sustainably, can be the driver that helps make that world. Making a better future must be the primary business of business."

Plenary Session - Thursday November 11, 8:00a.m. - 9:45a.m.

Glenn Murcutt, recipient of the 2002 Pritzker Architecture Prize.

Glenn Murcutt, modernist, naturalist, environmentalist, humanist, economist, ecologist and dedicated architect, works as a sole practitioner in his native Australia. Murcutt was the recipient of the 2002 Pritzker Architecture Prize and is most proud to be the first Australian to become a Pritzker Laureate.

His is an architecture of place, architecture that responds to the landscape and to the climate. To ensure that his projects are fine-tuned to the land and the weather, he uses a variety of energy efficient materials, from metal to wood to glass, stone, brick and concrete. He uses light, water, wind, the sun, and the moon in working out the details of how a house will respond to its environment. He has sacrificed large projects that would lead to the expansion of his practice and instead takes great pride in the personal attention to detail that he gives to each and every project, from concept to realization.

While his primary focus is on houses, one of his public buildings completed in 1999, the Arthur and Yvonne Boyd Education Centre, has achieved acclaim as well with critics calling it 'a masterwork'."

In addition to his significant contributions to the built environment by his commitment to give each project his personal best, Murcutt travels the world teaching and lecturing to university students.

One of Murcutt's favorite quotations is from Henry David Thoreau, "Since most of us spend our lives doing ordinary tasks, the most important thing is to carry them out extraordinarily well."